THE EFFECT OF BRAND IMAGE, SERVICE QUALITY, AND CUSTOMER VALUE ON CUSTOMER SATISFACTION
نویسندگان
چکیده
منابع مشابه
Impact of Customer Service Practices on Customer Satisfaction and Retention
In any business to customer (B2C) or business to business (B2B) type of environment, a customer is the ultimate goal and objective. More often than not, it can be quite an issue. This perhaps due to the fact that organizations sometimes do not really understand of what actually goes on in a customer’s mind. As such, this predicament has provided as a challenge task to most business conglomerate...
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ژورنال
عنوان ژورنال: International Review of Management and Marketing
سال: 2020
ISSN: 2146-4405
DOI: 10.32479/irmm.9939